Valnet Auto | Brand Operator
Montreal, QC, Canada
Full Time
Mid Level
Location: On-Site, Montreal
About the Role
Valnet's Automotive Group is looking for a Brand Operator to own the commercial, financial, and operational performance of one or more automotive digital brands. This role blends strategic P&L ownership with hands-on execution across revenue, content, audience growth, and product monetization. You will act as the central operator for your brand(s), driving profitability, scaling commerce initiatives, and evolving the business from a single-site model into a diversified, multi-surface automotive media ecosystem.
Responsibilities
About the Role
Valnet's Automotive Group is looking for a Brand Operator to own the commercial, financial, and operational performance of one or more automotive digital brands. This role blends strategic P&L ownership with hands-on execution across revenue, content, audience growth, and product monetization. You will act as the central operator for your brand(s), driving profitability, scaling commerce initiatives, and evolving the business from a single-site model into a diversified, multi-surface automotive media ecosystem.
Responsibilities
- Own full P&L performance at the EBITDA level, identifying opportunities for revenue growth and cost optimization across automotive brands
- Manage and scale commerce, affiliate, newsletter, sponsorship, and emerging revenue streams relevant to the auto industry
- Develop and expand repeatable business offerings such as commerce hubs, vehicle buying guides, newsletters, evergreen automotive content, and landing-page funnels
- Identify, launch, and manage direct affiliate partnerships with automotive brands, dealerships, and marketplaces to drive high-intent traffic, leads, and conversions
- Build and optimize high-intent funnels across sites, newsletters, landing pages, and automotive utility experiences
- Partner with performance marketing and sales teams to maximize RPM, CVR, retention, and lifetime value within the auto vertical
- Collaborate with editorial leaders to align automotive content strategy with user intent, conversion performance, and growth priorities
- Define scalable content and commerce formats tailored to auto consumers that reduce decision friction and improve monetization
- Monitor KPIs across revenue, traffic, engagement, and conversion; provide clear reporting and actionable insights
- Work cross-functionally with Editorial, Product, Sales, Performance Marketing, and Leadership
- Foster a culture of accountability, experimentation, and performance
- 5–10 years of experience in digital publishing, e-commerce, portfolio management, performance marketing, strategy, or operations
- Experience in the automotive industry or automotive media is a strong asset
- Proven experience owning revenue initiatives and driving measurable growth
- Strong analytical and financial acumen with hands-on P&L experience
- Deep understanding of content monetization, audience development, and digital growth models
- Comfortable operating in fast-paced, high-ownership environments
- Excellent communication and stakeholder management skills
- Full health insurance plan (including medical, dental, and vision)
- Daily on-site snacks & coffee
- Fitness subscription reimbursement program
- Competitive salary and bonus structure
Who We Are
Valnet is a company unlike any other. Here, you’ll work alongside passionate, dedicated individuals who bring their best every day, creating an environment that is as inspiring as it is challenging. We are innovative leaders, not passive followers, always pushing the boundaries of what’s possible in our industry. We encourage autonomy and value creative contributions, empowering you to shape meaningful change from day one. Moreover, we don’t just talk about culture – we make it our first priority, fostering a collaborative, fast-paced environment where talent is recognized and rewarded. In our true meritocratic structure, your career can develop quickly, giving you the opportunity to grow professionally and be generously rewarded for your achievements. But don’t take our word for it, visit our corporate website to see for yourself!
Valnet is a company unlike any other. Here, you’ll work alongside passionate, dedicated individuals who bring their best every day, creating an environment that is as inspiring as it is challenging. We are innovative leaders, not passive followers, always pushing the boundaries of what’s possible in our industry. We encourage autonomy and value creative contributions, empowering you to shape meaningful change from day one. Moreover, we don’t just talk about culture – we make it our first priority, fostering a collaborative, fast-paced environment where talent is recognized and rewarded. In our true meritocratic structure, your career can develop quickly, giving you the opportunity to grow professionally and be generously rewarded for your achievements. But don’t take our word for it, visit our corporate website to see for yourself!
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